Privacy Policy

EmbroideryLI ("EmbroideryLI," "we," "us") operates the website at embroideryli.com and provides custom embroidery, patch, and digitizing services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have. By using our website or placing an order, you agree to the practices described here.

Information We Collect

We collect information you provide directly to us, including:

• Contact details - name, email address, phone number, shipping/billing address
• Order details - garments, decoration placements, quantities, artwork files you upload
• Payment information - processed through Square; we never see or store your full card number
• Account credentials if you create an account on the site
• Communications you send us (email, contact form, phone)

We also automatically collect technical information when you visit the site, including IP address, browser type, device type, pages viewed, referring URL, and timestamps. This is collected through standard server logs and the analytics tools described below.

How We Use Your Information

• Process, fulfill, and ship your orders
• Communicate with you about orders, quotes, and customer service
• Operate, maintain, and improve the website and our services
• Send transactional emails (order confirmations, shipping updates)
• Send marketing emails when you have opted in (you can unsubscribe any time)
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations and enforce our Terms of Service

Cookies & Analytics

We use cookies and similar technologies to operate the site and understand how it is used. Specifically:

• Essential cookies - required for the cart, checkout, and account login to function
• Google Analytics 4 - aggregated site analytics to understand traffic patterns and improve UX
• Microsoft Clarity - session recordings and heatmaps to identify usability issues (no payment or account credentials are captured)

You can disable cookies in your browser settings, but parts of the site (checkout, account, cart) may not work correctly without them. You can opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.

Third Parties

We share information only with third parties necessary to operate our business. We do not sell personal information. Categories of recipients:

• Payment processor - Square handles all card payments; their privacy policy applies to that data
• Shipping carriers - USPS, UPS, FedEx receive name and address to deliver your order
• Email and CRM providers - to send transactional and (opted-in) marketing email
• Analytics providers - Google Analytics, Microsoft Clarity (described above)
• Cloud hosting - our website, database, and uploaded artwork are hosted on enterprise cloud providers
• Legal compliance - when required by law, subpoena, or to protect our rights

Your Rights

Depending on where you live, you may have rights regarding your personal information. We honor the following requests from any customer regardless of jurisdiction:

• Access - request a copy of the information we have about you
• Correction - request that we correct inaccurate information
• Deletion - request that we delete your information (subject to legal retention requirements)
• Opt-out - unsubscribe from marketing email at any time using the link in any marketing message
• Data portability - request your information in a portable format

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what categories of personal information we collect, the right to deletion, and the right to opt out of the sale or sharing of personal information (we do not sell personal information). New York residents are covered by the NY SHIELD Act, which requires us to maintain reasonable security safeguards for personal information of New York residents - we do.

To exercise any of these rights, email [email protected] with the subject line "Privacy Request." We respond within 30 days.

Data Security

We use industry-standard administrative, technical, and physical safeguards to protect your information - including TLS encryption for site traffic, encrypted storage for uploaded artwork, access controls on internal systems, and processing payments through PCI-compliant providers. No system is perfectly secure - we do our best and notify affected customers promptly if a breach affects their data, as required by the NY SHIELD Act and other applicable laws.

Children's Privacy

Our website is intended for users 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at [email protected] and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent change. For material changes we will provide reasonable notice (banner, email, or both) before the change takes effect.

Contact Us About Privacy